Summary
Creative Director and Brand Strategist with over 3 years of experience building culturally relevant brands across fashion, digital media, and retail. Founder of Luka Mason and Poison Boy Media Services, known for blending storytelling with trend-driven design to connect with youth audiences and scale digital platforms.
Experience
Founder and Content Strategist
Poison Boy Media
January 2024 – Present
Current- Founded and scaled the @bypoisonboy Instagram page from 0 to 7,500+ followers in less than a year
- Executed a youth-focused content strategy that elevated the platform into a credible voice for African creatives.
- Attracted engagement from global figures, including architect David Adjaye and Lisa Folawiyo
- Implemented data-driven strategies using Instagram insights to refine content and increase reach
Creative Director and Founder
Luka Mason
January 2023 – Present
Current- Founded and built a menswear and streetwear brand emphasizing minimalist design and sustainability.
- Developed and executed brand strategy, creative direction, and marketing plans.
- Directed three successful collections and led all creative production and campaign design.
- Managed brand collaborations, content strategy, and visual communications.
Brand Manager
Vatio & Co
January 2021 – January 2023
- Managed brand strategy, social media, and visual communications for Lagos-based interior design studio and home goods retail store, Vatio & Co.
- Boosted brand awareness by 35% through targeted marketing campaigns.
- Designed and styled showroom experiences and supported product development.
Skills
Brand Strategy and Management
Brand Strategy and Management
Creative Direction and Visual Identity
Creative Direction and Visual Identity
Marketing and Communications
Marketing and Communications
Team Leadership and Collaboration
Team Leadership and Collaboration
Production coordination & garment tracking
Production coordination & garment tracking
Mood-boarding & Content Creation
Mood-boarding & Content Creation
Styling & fashion shoot planning
Styling & fashion shoot planning
Fabric selection & fittings
Fabric selection & fittings
Education
BSc. Computer Science
Ladoke Akintola University of Technology, Ogbomoso
January 2023