Summary
Performance driven Digital Marketer specializing in Google Ads, PPC optimization, and data-driven strategies to maximize ROI.
Experience
Consultant / Account Manager
Regalix
2025 – Present
- Managed and optimized Google Ads accounts, increasing CTR and ROI.
- Developed data-driven PPC strategies to improve Quality Score and reduce CPA.
- Applied performance analytics, A/B testing, and automation for audits, reporting, and campaign optimization.
- Collaborated with clients to align paid search with business goals, driving higher conversions.
Process Associate
HCLTECH
2023 – 2025
- Verified GTM container setups across multiple sites to resolve conversion tracking issues.
- Restructured website content with clients using semantic elements for better performance.
- Tested and debugged GTM tags, quickly identifying and fixing errors, tagging errors.
- Resolved crawlability, site destination, and policy issues for container compliance.
Teaching Assistant
St. Ann's College of Engineering & Technology
2022 – 2023
- Led students in hands-on MERN stack application development, covering setup, coding, and debugging.
- Fostered a supportive learning environment through discussions and active participation.
- Managed student queries, organized resources, and maintained course records.
Skills
Campaign Management & Strategy
Google Ads
PPC Strategy & Optimization
A/B Testing
CRO
Audience Segmentation
Keyword Research
Competitive Analysis
Analytics & Optimization
Google Analytics
ROI & Performance Analysis
Data-Driven Decision-Making
Budget Management
Reporting & Dashboard Creation
Digital Marketing Tools
Google Tag Manager
Meta Ads
Reddit Marketing
SEO
Landing Page Optimization
Technical & Productivity Tools
Excel
Google Workspace (Docs, Sheets, Slides)
Database Management
Programming (Python, JavaScript)
Education
Bachelor of Technology, Computer Science
St. Ann's College of Engineering & Technology, Andhra Pradesh, Chirala
2023